PUT YOUR MAIN MESSAGE HERE (3-5 WORDS)

This should be 3-5 sentences: In plain language, say who this page helps, the result they’ll get, why they should care today, and what to do next. Mention your city/area once. Example: “If you’re buying your first home in Knoxville, this page shows exactly how to go from curious to confident—without guesswork. I’ll walk you through financing, neighborhoods, and the steps to get keys in hand

Call to Action (what do you want them to do now?)

WHY CHOOSE THIS / WHY IT WORKS

Icon 1 Title — [Benefit #1 in 2–4 words]

One sentence explaining how this helps your audience specifically. Add a concrete element: speed, clarity, savings, impact.

Call to Action [Optional]

Icon 2 Title — [Benefit #1 in 2–4 words]

One sentence tying the benefit to a fear or friction you remove. Example: fewer surprises, transparent steps, vetted partners.

Call to Action [Optional]

Icon 3 Title — [Benefit #1 in 2–4 words]

One sentence about local expertise, trust, and/or measurable result (e.g., “weekly updates,” “100% of funds stay local”).

Call to Action [Optional]

WHAT THIS IS (AND ISN'T)

Explain your “product” (program/service/cause) in 3–4 sentences. Define scope (what’s included), who it’s for/not for, and the core promise. Use 1 keyword + your city here.

Simple Steps from Start to Finish

STEP ONE

[Name the first step the visitor takes]

[What they do; what they receive immediately; time expectation.]

STEP ONE

step two

SECOND STEP

[What you do for them; what they’ll see/learn/submit.]

step two

STEP THREE

THIRD STEP

[How progress is delivered; when decisions happen.]

STEP THREE

STEP FOUR

OUTCOME

[Describe success moment or the tangible result.]

STEP FOUR

here is what you'll get (FEATURES → BENEFITS)

Feature/Deliverable #1

1 sentence benefit: what it means for them.

Call to Action [Optional]

Feature/Deliverable #2

1 sentence benefit: what about speed/clarity.

Call to Action [Optional]

Feature/Deliverable #3

1 sentence benefit: about communication/support.

Call to Action [Optional]

PROOF / TRUST (WHAT PEOPLE ARE SAYING)

PERSON ONE NAME

Area (for SEO)

"Accumsan id imperdiet et, porttitor at sem et alo. Curabitur aliquet quam id dui posuere blandit curabitur quam id dui arcu erat, accumsan idit imperdiet, porttitor curabitur quam id dui aliquet."

PERSON TWO NAME

Area (for SEO)

"Accumsan id imperdiet et, porttitor at sem et alo. Curabitur aliquet quam id dui posuere blandit curabitur quam id dui arcu erat, accumsan idit imperdiet, porttitor curabitur quam id dui aliquet."

PERSON THREE NAME

Area (for SEO)

"Accumsan id imperdiet et, porttitor at sem et alo. Curabitur aliquet quam id dui posuere blandit curabitur quam id dui arcu erat, accumsan idit imperdiet, porttitor curabitur quam id dui aliquet."

FREQUENTLY ASKED QUESTIONS

Every great idea sparks a few questions. These answers will help you understand how it works, where your effort goes, and what to expect every step of the way.

[#1 biggest hesitation or confusion]

[#2 timing/cost/eligibility question]

[#3 process detail]

[#4 data/privacy/where the money goes (philanthropy)]

[#5 what if I’m not ready / low commitment option]

Have a question that’s not listed here? Reach Out and I’ll respond personally — clarity and transparency are part of the process.

Ready to [Outcome in 2–4 words]?

[1 sentence restating the simplest next step and what they get within a timeframe. Example: “Tap below and I’ll reply within 24 hours with your next two moves.”]

Call to Action (what do you want them to do now?)